Product Launch Details

Mahindra Electric Automobile Limited (MEAL), a subsidiary of Mahindra & Mahindra Limited, has expanded its Battery-as-a-Service (BaaS) programme across its entire Electric Origin SUV portfolio. The program is now available on the BE 6 SPORTEQ, XEV 9S and XEV 9e models.

Program Structure and Pricing

BaaS is a dual-financing structure that enables customers to finance the vehicle and battery separately, making EV ownership more accessible by lowering upfront costs.

Pricing under BaaS program:

  • BE 6 SPORTEQ: ₹11.45 Lakh (vehicle) + battery financing at effective usage cost of ₹3.75/km
  • XEV 9S: ₹12.65 Lakh (vehicle) + battery financing at effective usage cost of ₹3.75/km
  • XEV 9e: ₹13.90 Lakh (vehicle) + battery financing at effective usage cost of ₹3.75/km

The program is now available across all variants of these three Electric Origin SUV models.

Program Mechanics

BaaS is described as a finance product offered by respective financiers, not a pay-per-use program. Finance approval is at the discretion of the finance partner subject to applicable terms and conditions.

Key program details:

  • Battery EMI starts at ₹6,975
  • Effective usage cost calculation based on 60 km/day usage and specific down payment
  • Prices exclude charging, maintenance, and repair costs
  • Battery EMI varies based on battery size, downpayment, and tenure
  • BaaS prices are exclusive of charger cost, road tax, insurance, TCS, and other statutory levies
  • Program is for personal use only

Strategic Impact

The expansion follows overwhelming customer response across the country, validating demand for ownership solutions that lower barriers to EV adoption. This initiative represents Mahindra's mission to simplify EV adoption by lowering entry barriers and putting customer choice at the center of the ownership experience through smarter and flexible ownership options.

Additional Information

The announcement includes social media links and contact information for Mahindra Electric SUVs, including brand website, Instagram, X, YouTube, and Facebook handles. Media contact is provided through Siddharth Saha, DGM, Marketing Communications, Mahindra Automotive.