Business Expansion and Retail Launch
Mangalam Global Enterprise Limited, a diversified conglomerate with an eight-decade legacy, has officially entered India's wellness market with the launch of its new-age wellness and personal care brand, NEAT Everyday. This marks the company's strategic diversification into the rapidly growing nutraceuticals, preventive wellness, and clean-label personal care segments.
Retail Footprint Expansion
The company has inaugurated three new experience stores across Mumbai in Goregaon, Borivali, and Ghatkopar, with a total area of approximately 985 sq. ft. This follows the successful launch of five stores and one kiosk in Ahmedabad and one store in Indore, bringing the total retail presence to nine stores and one kiosk across three cities.
Growth Strategy and Future Plans
NEAT Everyday follows a retail-led omnichannel growth strategy that combines physical retail with digital platforms. The company plans to expand its retail footprint to 100 stores over the next two years, focusing on key metropolitan markets and high-growth Tier I and Tier II cities.
Product Portfolio
NEAT Everyday launched with a portfolio of over 25+ variants across multiple pack sizes, including:
- Nutraceuticals
- Gummies
- Vegan plant-based capsules
- Cold-pressed oils
- Personal care essentials
The products are developed using natural ingredients and contemporary formulations, with gel capsules featuring Pure Vegan plant-based packaging.
Management Commentary
Vipin Prakash Mangal, Chairman & Executive Director, stated: "The launch of NEAT Everyday marks an important milestone in Mangalam Global Enterprise Limited growth journey as we expand into one of India's most promising consumer categories. Opening nine stores and one kiosk within such a short span reflects both our confidence in the market opportunity and our commitment to building a strong omnichannel retail presence."
Honey Mangal and Tanisha Mangal, Promoter Group, added: "Today's consumers are looking beyond products, they want to understand the ingredients, purpose and benefits behind every purchase. Our stores have been designed to create that connection by combining education, discovery and personalised guidance within an engaging retail environment."
Market Context
The expansion addresses growing consumer demand for preventive wellness, ingredient transparency, and natural formulations in India's rapidly growing wellness and nutraceutical industry.
Corporate Background
NEAT Everyday is the specialized nutraceuticals and wellness division of Mangalam Global Enterprise Limited. Group Mangalam has interests across agriculture, edible oils, manufacturing, stainless steel, and global trade, operating across India, Singapore, and multiple international markets.