Key Announcement
C.E. Info Systems Limited (MapmyIndia Mappls) has partnered with ClarityX, an AI-driven data analytics and decision intelligence company, to launch 'Geo-FI', described as India's first comprehensive geo-intelligence stack for lending.
Product Details
Geo-FI is a plug-and-play Geo-Intelligence Stack designed to integrate spatial insights into the lending journey for BFSI companies. The platform offers:
Deployment Options
- On-premises, hybrid, or cloud deployment to meet security and compliance requirements
- Seamless integration with existing LOS, LMS, CRM and collections platforms through APIs, spatial visualization tools and SDKs
Core Functionality Modules
1. Geo-Analyse – Risk Aware Expansion
- Objective: Identify high-potential and underserved markets
- Solution: Combines lender's data with geocoding, address intelligence, POIs, affluence, demographics and micro-geography
- Benefit: Increase applications with precision location targeting
- Metrics: Percentage of pin-codes opened up, number of new geographies activated
2. Geo-Check - Confident Underwriting
- Objective: Assess risk with richer location context
- Solution: Transforms incomplete addresses into precise geographic coordinates, validates address sufficiency, strengthens Customer Profile Verification (CPV) through dual verification using GPS coordinates and address matching
- Benefit: Better risk management without sacrificing growth opportunities
- Metrics: Percentage applications geocoded, number of applications sourced from previously blocked pincodes, CPV exception rate
3. Geo-Collect - Intelligent Collections
- Objective: Prioritize and recover more intelligently
- Solution: Enables geo-tagged field visits, on-ground feedback capture, delinquency heatmaps, honeycomb spatial analytics and AI-assisted collection intelligence
- Benefit: Continuously improve recovery strategies using real-time spatial intelligence
- Metrics: Percentage collection cases geo-tagged, visit success rate, field productivity uplift
Technology Features
- AI-driven continuous intelligence loop that learns from customer interactions
- Transforms spatial context into actionable insights across expansion, underwriting and collections
- Provides granular geo-fenced negative areas for risk assessment at street or locality level
- Offers dynamic understanding of repayment behaviour across locations
Event Participation
The Geo-FI platform will be showcased at the Mappls Pavillion (F12, F14) at the Global Fintech Fest 2026 scheduled for September 9-11 at the Jio Convention Centre, Mumbai.
Management Commentary
Rohan Verma, Joint Managing Director, MapmyIndia Mappls stated: "Geo-FI is designed to bridge this gap by adding a Geo Intelligence layer for the lending lifecycle in a secure way. Rather than asking institutions to replace their existing technology, Geo-FI enables users to make better decisions by integrating into the systems users already trust."
Rakhi Prasad, Co-Founder, ClarityX stated: "Leveraging MapmyIndia's vast and comprehensive Maps data and Location insights, ClarityX brings together domain expertise, contextual data, advanced analytics and AI to help lenders unlock the intelligence hidden within geography."
Company Background
C.E. Info Systems Ltd (NSE: MAPMYINDIA; BSE: 543425) is India's leading advanced digital maps and deep-tech company, offering proprietary digital maps as a service (MaaS), software as a service (SaaS) and platform as a service (PaaS).
ClarityX is an AI-driven data analytics and decision intelligence company that combines geospatial intelligence, contextual datasets, advanced analytics and AI to transform complex real-world data into actionable business intelligence.
Filing Details
Filed by Saurabh Surendra Somani, Company Secretary & Compliance Officer of C.E. Info Systems Limited on August 31, 2026 at 11:58:28 IST.
#Tags #C.E.InfoSystems #MapmyIndia #GeoFI #SEBIDisclosure #RegulatoryCompliance #ProductLaunch #Positive