Launch Overview
On Friday, 23 October 2026, Marico‑acquired Satiya Nutraceuticals Private Limited announced the launch of Joyun, a new‑age skincare brand that blends Korean beauty innovation with Indian consumer preferences. The brand debuts with 13 products divided into two hero‑ingredient ranges – Centella and Rose PDRN – each formulated to address diverse skin needs across all Indian skin types.
Product Portfolio
The Rose PDRN range incorporates a next‑generation ingredient derived from rose, where Polydeoxyribonucleotide (PDRN) – a low‑molecular‑weight DNA fraction – supports skin repair and regeneration when combined with rose‑derived actives. The Centella range focuses on calming, hydration and barrier support, targeting the effects of modern lifestyles and environmental stressors. All Joyun products are dermatologist‑tested, mineral‑oil‑free, sulphate‑free and paraben‑free, underscoring a strong emphasis on safety, efficacy and compatibility with Indian skin.
Brand Philosophy
Joyun positions itself around the philosophy of “seriously playful skincare” and brands its experiential core as “The Lab of Play.” The brand seeks to transform daily skincare routines into indulgent moments through lightweight textures, fun application rituals and sensory‑rich formats, while maintaining scientific credibility.
Founder Statement
Founder of Satiya Nutraceuticals Pvt. Ltd., Rishubh Satiya, stated: “At Satiya Nutraceuticals, we have always focused on building brands that address evolving consumer needs through innovation. With Joyun, we are introducing a skincare brand that brings together advanced Korean beauty inspirations, clinically backed ingredients, and formats designed for Indian consumers. Our ambition is to create a trusted brand that delivers visible results while making skincare a joyful everyday ritual.”
Market Context & Backing
The launch arrives as Korean beauty continues to gain momentum in India, driven by rising consumer awareness, product innovations and cultural influence. Joyun is backed by Marico, one of India’s leading FMCG companies, reinforcing the brand’s commitment to delivering products that balance efficacy, safety and sensory appeal for today’s skincare consumer.
For more information, visit joyun.in. The press release was distributed through Business Wire India, with a disclaimer that PTI assumes no editorial responsibility.