Key Quantitative Achievements

  • Jalashay Programme created cumulative 547 crore litres of water conservation potential across Maharashtra, Gujarat, Pondicherry and Tamil Nadu till FY26
  • 25% of manufacturing footprint located in water-stressed zones certified as water neutral
  • 24% reduction in water consumption intensity in FY26 compared to FY22 baseline
  • Manufacturing facility at Perundurai, Tamil Nadu achieved independently verified Zero Liquid Discharge (ZLD) status
  • Puducherry facility also certified as ZLD unit

Programme Details

The Jalashay Programme operates across four states in India, partnering with local communities and stakeholders to improve water availability, strengthen agricultural resilience, and promote responsible natural resource management. The programme focuses on water conservation infrastructure, community participation, and sustainable farming interventions.

Specific Regional Impact

In Jalgaon, Maharashtra, the initiative has created 70 crore litres of water potential, benefiting more than 4,000 farmers and improving water availability across seven villages. This intervention has been recognized by the Krishi Vigyan Kendra and the Taluka Agriculture Office.

Management Commentary

Amit Bhasin, Chief Legal Officer, Group General Counsel and Secretary of the CSR Committee, Marico Limited stated: "At Marico, we believe that long-term progress is intrinsically linked to the well-being and resilience of the communities we serve. Through the Jalashay Programme, we are helping create sustainable access to water while empowering communities to become active custodians of this critical natural resource."

Recognition and Awards

The Jalashay initiative has been honoured with the Mahatma Award for Water Management for its contribution to improving water availability and enabling sustainable outcomes for farming communities.

Future Commitments

Marico aims to achieve water neutrality certification across 100% of its manufacturing units located in water-stressed zones as part of its broader sustainability agenda and ESG 2030 roadmap.

Company Background

Marico recorded a turnover of ₹136.1 billion (USD 1.5 billion) during FY25-26 through products sold in India and chosen markets in Asia and Africa. The overseas consumer products portfolio contributes about 24% of the Group's revenue.