Regulatory Filing Details
Product Launch Details
Marico Limited announced the launch of Parachute Advansed Protein Shampoo, marking the company's entry into the hair cleansing category. The new product range leverages the brand's existing equity in hair care and introduces coconut milk and natural ingredients in shampoo format.
Product Specifications
The shampoo range focuses on preventing protein loss in hair and strategically enters the damage repair segment. The lead variant combines coconut milk with aloe vera, while other variants include natural ingredients such as rosemary, amla, shikakai, and almond, each serving unique consumer benefits including hair fall control and shine.
Portfolio and Packaging
The portfolio launches with eight variants across multiple pack sizes: 80ml, 170ml, 340ml, 650ml, 1L, and 1.2L. The product will be available across general trade, modern trade, and e-commerce channels. The company is offering an accessible entry sachet at Re. 1 to enable widespread trial and accelerated scale-up.
Market Context and Strategic Rationale
The shampoo market in India is valued at ₹10,000+ crore and is growing at 9-10% annually (source: Nielsen Retail Audit Data MAT Dec'25). This launch represents Marico's most significant category extension in recent years and aims to address the growing consumer shift toward nature-forward solutions.
Management Commentary
Ashish Goupal, CEO – India Core Business, Marico Limited stated that the launch strengthens the company's play in one of India's largest and fastest-growing personal care segments. He noted that the initial response from consumers and the market has been encouraging, and the company remains confident in the long-term potential of this product.
Vikram Karwal, Chief Marketing Officer – India, Marico Limited explained that the product was created based on consumer insights for Indian hair needs. The launch is supported by a robust, multi-format marketing plan spanning television, digital, creator-led collaborations, and regional platforms.
Growth Strategy and Outlook
The entry into shampoos forms a key pillar of Marico's strategy to capture a greater share of the Indian consumer's total hair-care spend. The company aims to build a meaningful presence in the segment and expects the shampoo portfolio to be a key contributor to Parachute Advansed's overall growth. The launch positions Marico to tap into a category where premiumization is accelerating rapidly year-on-year.
Company Background
Marico Limited (BSE: 531642, NSE: MARICO) recorded a turnover of ₹136.1 billion (USD 1.5 billion) during FY25-26 through products sold in India and chosen markets in Asia and Africa. The company touches the lives of 1 out of every 3 Indians through its portfolio of brands.