Overview
Marketing Bhaiyaa, a new‑age political communication and content production firm, announced its launch from New Delhi on June 23, 2026, positioning itself at the intersection of politics, governance, media, and storytelling. The firm emphasizes that "attention is the new battleground" and aims to help leaders communicate with authenticity, clarity, and emotion.
Founder Background
The company is led by Founder and Creative Director Gourav Dhingra, who brings over six years of experience in media, theatre, direction, and storytelling. Dhingra has previously worked on communication projects that blend political insight with cinematic treatment and audience‑focused messaging.
Services and Capabilities
Marketing Bhaiyaa operates through a multidisciplinary team comprising filmmakers, cinematographers, editors, writers, designers, digital strategists, and on‑ground storytellers. This integrated structure enables the firm to conceptualise, produce, and deliver communication assets across formats, including short‑form digital content, campaign videos, documentaries, and large‑scale public communication films.
Portfolio
Beyond election campaigns, the firm has directed and produced more than 100 documentary and public‑interest films that focus on development initiatives, citizen experiences, public‑welfare programmes, and governance outcomes, presenting complex policy interventions in accessible, relatable, and visually engaging formats.
Approach
Marketing Bhaiyaa adopts a narrative‑led approach, developing cohesive communication frameworks where each creative asset supports a larger message, campaign objective, or public narrative rather than treating assets as isolated posters or videos. By combining political insight, cinematic execution, and a digital‑first strategy, the firm seeks to create communication that is visible, credible, memorable, and connected to people.
Mission
The firm’s mission is to create stories that inform, influence, and inspire, serving political leaders, public representatives, and institutions.
Disclaimer
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