Big Idea Ventures and Mars Petcare announce the 2026 Next Generation Pet Food Program with partners AAK, Buhler, Givaudan, Ingredion.
The initiative targets sustainable pet‑food solutions, focusing on alternative proteins, fats, oils and novel low‑carbon ingredients, especially in Asia‑Pacific.
Selected startups receive $15,000 funding, expert guidance and a chance to showcase at the Asia‑Pacific Agri‑Food Innovation Summit in Singapore.
VP R&D Mars Pet Nutrition Elisabetta Pierangelo emphasizes commitment to reducing pet‑food environmental impact through new technologies.