Maruti Suzuki India Limited has issued a press release announcing the launch of the VICTORIS AURUM Edition Strong Hybrid to celebrate the first anniversary of the VICTORIS SUV model.
The VICTORIS has achieved record sales performance in its first year, setting the record for the highest number of cars sold during the first year for a new model launch in the Passenger Vehicle category. This claim is supported by JATO Dynamics Limited certification dated 16th September 2026.
The vehicle has become the fastest-selling passenger vehicle in India to surpass both 1.5 lakh sales (supported by JATO Dynamics certification dated 12th October 2026) and 1 lakh sales milestones (supported by JATO Dynamics certification dated 31st May 2026) since launch.
The new VICTORIS AURUM Edition is priced at a kit price of INR 22,990 and features unique styling elements including copper-colored inserts for the front, side, rear skid plate designs and wheel arches. The edition includes chrome accessories for the front grille, fenders, bumpers, body side mouldings and door visors, along with new all-weather 3D cabin mats, a 3D boot mat and a rear trunk sill guard.
For the launch campaign, Maruti Suzuki has partnered with Bollywood actor Shahid Kapoor as the face of the VICTORIS AURUM Edition.
The VICTORIS has received significant industry recognition during its debut year, including the prestigious Indian Car of the Year Award (ICOTY) 2026 and Car of the Year Awards from BBC Top Gear India, Car India Magazine, ABP Live Auto and Hindustan Times Auto.
The disclosure was submitted to the National Stock Exchange of India Limited and BSE Limited by Sanjeev Grover, Executive Officer & Company Secretary of Maruti Suzuki India Limited, on 24th October 2026 at 10:13:58 IST.