Announcement
Mashroo, the Indian modest‑fashion brand, introduced its Aquamarine FW'26 collection on September 30, 2026 in Mumbai. The launch event was an exclusive sundowner where actress and fashion personality Gauahar Khan officially unveiled the new line.
Collection Details
The Aquamarine FW'26 edit comprises 45 distinct pieces, including 38 abayas and seven cord‑sets. Design inspiration draws from the aquamarine gemstone, sea, shells and beachside aesthetics, translating cool‑toned hues and marine visual character into fluid silhouettes. The collection blends hand‑picked Indian and imported fabrics, featuring intricate handwork alongside machine embroidery, all crafted by skilled artisans. The creative process spanned more than five months, with the design team iterating across fabrics, textures, embroidery techniques and silhouette development to achieve a balance of modesty, individuality and contemporary fashion.
Pricing and Availability
Each piece is priced between INR 3,000 and INR 14,000. The collection is sold through Mashroo’s retail and online channels, including eight exclusive flagship stores located in Mumbai, Bengaluru and Hyderabad, as well as a network of resellers, multi‑brand outlets and large‑format stores. International customers can purchase via the brand’s e‑commerce platform at www.mashroostore.com.
Brand Strategy and History
Co‑founder Saad Patanwala stated that Aquamarine represents Mashroo’s vision of modern modest fashion, emphasizing calmness, beauty of the sea, playful details and relevance to today’s woman. He noted that the design team invested over five months in developing the collection. Founded in 2012, Mashroo began with men’s traditional wear such as thobes and kurta‑pajamas and has progressively expanded into womenswear and children’s clothing. Over the past four years, the brand has increasingly focused on fashion‑led collections and celebrity collaborations to strengthen its position in the modest‑fashion and lifestyle space.
Celebrity Involvement and Past Collaborations
The launch featured Gauahar Khan, adding a strong celebrity and fashion dimension to the brand’s womenswear portfolio. Mashroo’s previous collaborations include sports and entertainment personalities such as Irfan Pathan, Sikandar Raza, Munawar Faruqui, Salman Yusuff Khan, Sarfaraz Khan, Musheer Khan and Moeen Ali, underscoring its strategy of leveraging high‑profile figures to enhance brand visibility.
Distribution and International Reach
Beyond its eight exclusive stores, Mashroo operates through a broad reseller network and ships internationally via its online platform, signaling an ambition to grow its presence in the global modest‑fashion market.