Press Release Overview
Masumi Rajesh Mewawalla, the entrepreneur and fashion designer behind the Masumi Mewawalla label, was announced as the exclusive bridal and women’s wear designer partner for Chairman’s Collection by Raymond × Vows Vachan. The partnership was unveiled at the Coffee with Couples (CWC) event held in New Delhi on 16 October 2026.
Event Context and Participation
CWC is positioned as an intimate alternative to conventional wedding exhibitions, bringing together couples actively planning their weddings and a curated set of premium wedding partners and experts. The gathering, organized in association with Chairman’s Collection by Raymond and Vows Vachan—a wedding‑focused platform by Party Cruisers—offered couples a personal setting to explore wedding ideas and engage with selected brands. Masumi’s brother, Bhargav Rajesh Mewawalla, attended in support of her participation.
Designer Contribution
Curated outfits from Masumi Mewawalla’s bridal and women’s wear collection were displayed at the event, and a catalogue of the collection was made available to the attending couples. This allowed couples to examine the range of silhouettes, embroidery, colour palettes, and detailing in a more intimate environment, facilitating a deeper understanding of how the designs could suit their individual wedding celebrations.
Brand Evolution and Design Aesthetic
Masumi began her fashion journey in 2014 with Pink Peacock Couture, which later evolved into the Masumi Mewawalla brand and subsequently gave rise to Emblaze, her contemporary prêt and high‑street label. Her work has been featured at Lakmé Fashion Week, including the Winter/Festive 2019 showcase. The designer’s aesthetic is distinguished by intricate embroidery, distinctive three‑dimensional detailing, and the use of rose‑gold accents, merging traditional Indian craftsmanship with contemporary silhouettes.
Recognitions
Masumi Mewawalla’s achievements have been recognised with several awards, notably Forbes 2024, Mid‑Day’s Wonder Women Entrepreneur of the Year 2025, and the Illustrious Alumni Award from H.R. College of Commerce & Economics.
Significance
Through her partnership with Chairman’s Collection by Raymond × Vows Vachan, Masumi Mewawalla brings her luxury bridal fashion sensibility to a broader audience of modern couples, reinforcing the trend toward personalized, craftsmanship‑driven wedding attire.