Press Release Overview

Mavrix, a global data acquisition and research execution firm, issued a press release on August 17, 2026 from New York, announcing its Platinum Sponsorship of The Quirk’s Event New York 2026 held July 29‑30 at the Javits Center.

Event Participation and Sessions

Mavrix participated in two featured sessions. The first, co‑hosted with Delineate, was titled “Free Data, Worthless Data: What’s Actually Left Worth Paying For,” where the companies examined AI‑driven automation of survey creation, coding, summarisation, analysis and reporting. The second session, on Day 2, involved Boston Consulting Group (BCG) and Knit and focused on “Qual‑at‑Scale,” discussing how AI moderation, video and analysis can enable richer participant conversations at greater speed and scale.

Key Message on AI and Human Evidence

Mavrix argued that while AI provides extraordinary capabilities for faster data generation, the value now shifts toward evidence that is harder to replicate: proprietary and timely signals, verified human participation, hard‑to‑reach audiences and judgment about relevance. Glen Collins, EVP, Global Commercial Group at Mavrix, is quoted saying, \"AI gives our industry extraordinary capabilities, but AI cannot fix speaking to the wrong people. If the human evidence underneath is weak, technology simply allows us to analyze weak evidence faster and with greater confidence. Better human evidence in means better intelligence out.\"

Human Evidence Chain

Mavrix introduced a “Human Evidence Chain” comprising five steps – Reach, Qualify, Verify, Engage and Defend – emphasizing that the goal is not additional checks but evidence that can withstand scrutiny when findings are challenged.

Core Factors Emphasised

Across both sessions, Mavrix highlighted three converging factors: speed (research must be timely enough to influence decisions), quality (evidence must be worth acting on), and AI (to surface patterns at previously impractical scale).

Recruitment Method Principle

The company reinforced that the audience, not the recruitment method, should dictate the approach. Accordingly, online, telephone, specialist communities, face‑to‑face and mixed‑method techniques may all be appropriate depending on the target audience and market.