Event Overview

Antara Senior Living Limited has joined as a founding industry partner for the SCALE (Senior Care Advancement Through Learning and Evidence) initiative. This initiative is a collaboration between Max India Foundation (MIF) and the Max Institute of Healthcare Management (MIHM) at the Indian School of Business (ISB).

Initiative Details

The SCALE initiative aims to develop evidence-based care propositions for India's rapidly growing senior population. It is supported by a multi-year CSR grant from Max India Foundation. The initiative seeks to address fragmentation in senior care insights by generating evidence and translating it into actionable insights for industry stakeholders and policymakers.

Research Focus Areas

  • Consumer behavior
  • Workforce participation
  • Social inclusion
  • Operating and care delivery models and their financing
  • Technology adoption

Key Participants

The MoU for the initiative was exchanged between:

  • Tara Singh Vachani, Managing Trustee of Max India Foundation and Executive Chairperson of Antara Senior Care
  • ISB Dean Madan Pillutla

Witnessed by:

  • Rajit Mehta, MD and CEO of Antara Senior Care
  • Ishaan Khanna, CEO of Antara Assisted Care Services
  • Sarang Deo, Executive Director of MIHM at ISB
  • Karthik Balakrishnan, Deputy Dean – Faculty and Research at ISB
  • DNV Kumara Guru, Senior Director – Advancement, Alumni Engagement and External Relations at ISB

Operational Scope

SCALE will serve as a sustained research and industry engagement platform enabling:

  • Research collaborations
  • Data partnerships
  • Pilots and evaluations
  • Knowledge exchange

The initiative aims to build an industry-level evidence base to help organizations innovate, respond to evolving consumer needs, make informed business and investment decisions, strengthen workforce strategies, and scale effective approaches.

Antara Senior Care Background

Launched in 2013, Antara is the senior-care business of Max India Limited, part of the USD 6.3 billion Max Group. It operates an integrated ecosystem for senior care across two main business lines:

1. Residences for Seniors:

  • First community in Dehradun with nearly 200 families
  • Second community in Noida's Sector-150 with 340 apartments in Phase 1
  • Expanding to Gurugram through management of senior living residences at Estate 360 and Estate 361 developed by Max Estates

2. Assisted Care Services:

  • Care Homes and Services: 8 facilities with 485 beds across Gurugram, Noida, Bengaluru and Chennai
  • Care at home services in Delhi NCR, Bengaluru and Chennai
  • AGEasy: Direct-to-consumer business arm focusing on senior-specific products, touching over 9 lakh lives since 2023
  • Antara Integrated Wellness Clinic: Combining modern medicine with traditional therapies

Financial Impact

Financial impact not quantified in the disclosure. The initiative is supported by a multi-year CSR grant from Max India Foundation.