Mayavé Retail Debut Overview
Mayavé Jewellery launched its inaugural retail outlet in Noida, marking the brand’s entry into the Indian luxury jewellery market with a distinctly modern perspective. The store departs from conventional jewellery retail aesthetics, featuring deep Mayavé red walls, sculptural display niches and an open spatial layout that creates an immersive, contemporary atmosphere. Designers from outside the jewellery industry were commissioned to conceive the interiors, bringing a fresher design outlook.
The boutique showcases IGI‑certified lab‑grown diamonds crafted into engagement rings, layered necklaces, statement pieces, tennis bracelets and occasion jewellery, offered in 9 kt and 18 kt yellow, white and rose gold. Collections are designed by Italian designer Massimiliano Bonoli and include Birds of Glory (celebrating the brand’s bird motif), Sakura (inspired by cherry blossoms), Timeless (a contemporary reinterpretation of classic jewellery), Wings of Freedom (symbolising expansive spirit) and Reflection (featuring trillion‑cut diamonds that play with light). The Seamless Symphony Collection presents interconnected diamond settings engineered for fluid movement, employing patented locking systems, unique diamond cuts and subtle detailing such as the Mayavé bird insignia embedded in each piece.
Sustainability is integrated across production through the use of recycled gold, solar‑powered manufacturing practices and recycled water systems. Founder Dravya Dholakia explained that the intention behind Mayavé was to create jewellery that feels relevant to modern consumers while retaining craftsmanship, emotion and longevity, and to align the experience, design language and product with contemporary ways people wear and connect with jewellery.
The launch event was attended by notable industry figures: Savji Dholakia, Founder & Chairman of HK Exports; Ghanshyam Dholakia, Founder and Managing Director of HK Diamonds; Tehmas Printer, Global CEO of the International Gemological Institute (IGI); Hasu Dholakia, CEO of Dholakia Lab‑Grown Diamond; and Her Excellency Ms. Harisoa Lalatiana Accouche, High Commissioner of the Republic of Seychelles to India. Their presence underscored the significance of the occasion.
Looking ahead, Mayavé plans further expansion across India, positioning itself as a nuanced, design‑led luxury jewellery brand attuned to a new generation of consumers.