Meesho Launches Gen-AI Voice Shopping Assistant 'Vaani'

Meesho Limited launched 'Vaani - Your Meesho Dost', India's first Gen-AI powered conversational voice shopping assistant on March 24, 2026.
Within the first month, over 1.5 million users interacted with Vaani, with users showing 22% higher conversion rates and lower returns.
The assistant uses edge computing, multi-agent framework, and regional language fine-tuned models, serving 251 million annual transacting users.
Early user surveys show 79% find voice simplifies shopping, 94% find it intuitive, and 62% already trust it for transactions.