Merino Industries Expands Studio Merino Network
Merino Industries, a leading Indian manufacturer of decorative laminates and interior surface solutions, announced that its Studio Merino network now operates in more than 70 cities with a total of 250 outlets across the country. The expansion aims to bring the company’s full‑size laminate portfolio closer to consumers, architects and interior designers.
The Studio Merino concept allows visitors to view laminate designs on full‑size sheets, experience textures and finishes, compare multiple options, and receive guidance from trained outlet staff. This hands‑on experience is positioned as a more informed alternative to conventional dealer outlets that typically offer only folders or small samples. The studios are particularly targeted at homeowners making decisions for kitchens, wardrobes, furniture and other interior spaces where the relationship between laminate and overall design is critical.
Director Manoj Lohia stated, “When people are choosing a laminate for their home, seeing a small sample can only tell part of the story. Studio Merino brings the product much closer to the actual decision. Consumers can walk into a neighbourhood store, see the design on a full‑size sheet, experience the texture and finish, compare options and speak to someone who understands the products. We have created these studios to make the selection process more informed, more accessible and more personal. The expansion to 250+ outlets takes that experience closer to consumers across India, particularly in markets where the demand for premium interior materials is growing.”
To further promote the studios, Merino has produced two audiovisual films that humorously encourage consumers to visit the locations and experience the laminates in person. Consumers can locate the nearest Studio Merino outlet using the locator tool on the Merino website (https://www.merinolaminates.com/locator/studio-merino).
The company indicated that the network will continue to expand into additional markets where premium laminate demand is rising, with the goal of making full‑size product exploration accessible to a broader consumer base.