MEROO Professional Nail Care Launch
On 5 October 2026, MEROO – a professional nail care brand founded by Jitendra Kumar – officially introduced its complete product range at an event held in Taj West End, Bengaluru. The launch gathered prominent salon owners and nail artists from across the city.
Founder Background and R&D Commitment
Jitendra Kumar, who has operated the salon‑supply store Beauty Centre in Bengaluru since 2009, leveraged over four years of research and development to create MEROO. He emphasized that the brand is built around the three pillars valued by the industry: price, quality and trust.
Product Portfolio Details
MEROO’s portfolio is designed to support every stage of professional nail services. It includes:
- 108 gel polish shades complemented by specialty finishes such as glitter, disco, cat‑eye, neon and jelly.
- Builder gels (bottles and jars), sculpting gels, platinum gels, and acrylic systems for extensions, overlays and sculpted enhancements.
- A full suite of nail‑art products and professional accessories – brushes, files, cuticle tools, magnets, drills, bits and UV lamps.
All gel polish formulations are HEMA‑free and TPO‑free, offering high pigmentation, self‑levelling application and long‑lasting wear.
Market Positioning and Target Audience
The brand targets nail technicians, nail salons and beauty academies seeking salon‑grade, affordable products that deliver reliable performance. MEROO aims to forge long‑term partnerships with these professionals, supporting everyday services, contemporary trends and intricate nail‑art techniques.
Vision and Future Outlook
MEROO’s vision is to become a trusted partner for the Indian professional nail care segment by combining an extensive product portfolio with deep industry insight. The company plans to expand its presence across India, leveraging its founder’s experience and the brand’s focus on innovation, creativity, quality and dependable performance.