Meta Platforms, Inc. disclosed that it will integrate Muse Image, the first image‑generation model developed by its Meta Superintelligence Labs, into the Advantage+ creative advertising tool within the next few weeks. Muse Image leverages visual reasoning and self‑refinement capabilities to interpret creative briefs and automatically adjust visual elements, thereby producing brand‑consistent advertising content. The company noted that more than eight million advertisers already use at least one of Meta’s generative AI ad‑creative tools, and the Advantage+ tool currently enables advertisers to generate creative variations such as new product‑image backgrounds and lifestyle image alternatives. Testers of the Muse Image‑powered generation reported higher‑quality creative output, specifically highlighting improvements in photorealism and product integrity. In addition to its role in ad creation, Muse Image will power a room‑restyling feature within Meta AI Shopping, allowing users to visualise catalogue products within their own spaces. The same model is slated for deployment across Meta AI, Instagram, and WhatsApp to enhance consumer‑facing AI creative experiences. The article was generated with AI assistance and reviewed by an editor; further details are available in the platform’s terms and conditions.