Meta Platforms (NASDAQ:META) announced the launch of Meta Business Agent, an AI‑powered tool that automates customer interactions on WhatsApp, Messenger, and Instagram.
The company states that more than one million businesses already use a Meta Business Agent on WhatsApp and Messenger to respond to customers.
The agent can answer business‑specific questions, make product recommendations, book appointments, qualify leads and close sales in customers’ local languages.
Meta is expanding the Business Agent to Instagram and making it available to businesses of all sizes worldwide.
Activation is free initially, with paid subscription offerings planned in the coming months.
Meta also introduced the Meta Business Agent Platform, providing infrastructure for businesses to build, customize and deploy agents at scale; it connects to systems such as Shopify, Zendesk, and Shopee.
The Business Agent will deliver morning briefings to catch up on overnight chats and provide thread insights.
Future capability expansions include assisting with daily operations, such as market research, product insights, and calendar management.
The article notes a stock price increase of 3.51% for META on the day of the announcement.
