MG SELECT Launches Couture Editions of MG M9 and Cyberster
On August 6, 2026, from Gurugram, Haryana, MG SELECT – the luxury brand channel of JSW MG Motor India – announced the launch of Couture Edition versions of its electric luxury models. The MG M9 Couture Edition is priced at INR 84.94 Lakh, while the MG Cyberster Couture Edition carries a price tag of INR 87.49 Lakh.
The vehicles are the result of a partnership with internationally acclaimed designer Gaurav Gupta, whose design language has moved from runway to road. The collaboration began earlier in the year at the opening of Gupta’s menswear flagship in New Delhi, where an interpretation of the MG Cyberster was first hinted. Gupta later showcased his ‘Light Song’ couture collection in Mumbai on July 17, 2026, with MG SELECT acting as the Official Automobile Partner and unveiling the two Couture Edition models.
Both cars feature Gupta’s signature Serpent Infinity motif, executed through embroidery artistry, tonal layering and hand‑finished detailing that echo the runway silhouettes. Production is limited to 50 units per model, and the exclusive kits will be sold only through MG SELECT Experience Centres in 14 Indian cities.
Milind Shah, Head – MG SELECT, JSW MG Motor India, said the Cyberster and M9 have quickly become the most sought‑after luxury EVs in their segment and that adding a couture layer builds on that popularity with a rare, collectible offering, strengthening MG SELECT’s business proposition.
Gaurav Gupta added that the collaboration demonstrates how couture principles of craftsmanship, precision and emotional storytelling can transform luxury mobility, creating vehicles that are as expressive as they are functional.
Reservations can be placed at www.mgselect.co.in. Queries may be directed to the Elite Hub via email mgselect@mgmotor.co.in or the toll‑free number 1800 57 00 000. Deliveries are scheduled to commence on August 10, 2026.
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