Press Release – MG SELECT Couture Editions Launch
On July 20, 2026, at the Jio World Convention Centre in Mumbai, internationally acclaimed couturier Gaurav Gupta unveiled his latest couture collection, Light Song, comprising more than 70 looks across cocktail dressing, occasion wear, bridal couture and menswear. The collection was developed over nine months by over 200 artisans, involving approximately 6,000 hours of hand craftsmanship.
As the Official Automobile Partner of the showcase, MG SELECT – the luxury brand channel of JSW MG Motor India – announced the launch of India’s first couture‑edition luxury vehicles: the MG M9 Couture Edition and the MG Cyberster Couture Edition. Both models are limited to 50 units each and will be sold exclusively through MG SELECT. The vehicles incorporate Gupta’s signature Serpent Infinity motif, a recurring symbol of continuity, transformation and quiet power, applied through embroidery‑style artistry, tonal layering and hand‑finished detailing that mirrors the runway silhouettes.
The collaboration builds on a partnership that began earlier in the year with the opening of Gupta’s menswear flagship in New Delhi, where an exploratory version of the Cyberster was first hinted at. Milind Shah, Head of MG SELECT, JSW MG Motor India, stated that the editions represent a celebration of emotional luxury experiences, blending couture artistry with automotive innovation. Gupta added that the project translates the craftsmanship and sculptural philosophy of couture into luxury mobility, setting a new benchmark where design, technology and artistry coexist.
Pre‑reservations for the Couture Editions will close with the price announcement on August 3, 2026, offering a narrow window for a select circle of patrons to secure a unit ahead of the vehicles’ formal arrival.
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