Product Portfolio: Midea India introduced a new range of fully automatic top‑load and front‑load washing machines.
Capacities: Top‑load models from 7 kg to 10 kg; front‑load models from 7 kg to 9 kg.
Top‑Load Features: In‑built heater technology for hygiene wash, Waterfall Technology, Aqua Surge/Hydro Wave Drum systems, soft‑close glass lids, anti‑rust body construction, dual waterfall pulsators, Magic Filter for lint collection, tub clean function, child lock, delay wash, fast clean, anti‑rust design.
Specific Models: Top Load with Heater series available in 8 kg and 9 kg variants offering hygiene wash via heater.
Front‑Load Features: BLDC inverter motors for quieter, energy‑saving operation, Water Cube Drum technology, Anti‑Bacterial Gasket protection, Easy Spray technology to reduce detergent residue, up to 15 wash programmes, enhanced sterilisation, quieter operation, lower power consumption.
Availability: Products will be sold through both online e‑commerce platforms and offline retail channels across India.
Strategic Rationale: Aimed at delivering enhanced hygiene, energy efficiency, convenience, and superior fabric care for modern Indian households.
Executive Comment: Siddharth Saxena, Country Head – India, Midea Group, stated the launch reflects Midea’s commitment to intelligent, hygiene‑focused, durable appliances meeting evolving consumer needs.
Company Background: Midea India Private Limited is a 100 % subsidiary of Midea Group, a global high‑technology company ranked #246 on the 2025 Fortune Global 500 list and one of the world’s largest home‑appliance manufacturers.
Midea Group Business Pillars: Smart Home, Industrial Technologies, Building Technologies, KUKA, New Energy, Midea Healthcare, ANNTO Logistics.
Media Contact: Shreya Mongia, phone +91‑9643669333.
