Milky Mist Dairy Food Limited has launched a new product called "Milky Mist High Protein Milk" (250 ml pack) as disclosed in a regulatory filing pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
The product is specifically formulated as high protein milk containing 25g of protein per 250ml pack, which represents more than 30% of the recommended dietary allowance (RDA). It is designed to cater to consumers seeking higher protein intake through their everyday diet and is lactose-free.
The product was launched on October 15, 2026, and falls under the category of "High Protein Milk." It is currently being made available in the domestic market only through select trade channels, with distribution expected to expand progressively. The company confirmed the product does not cater to international markets.
The launch utilizes ultra-filtration technology, which enables the development of high-protein dairy products through a specialized filtration process rather than adding protein to existing products. This technology-led approach is intended to support product quality and consumer acceptance.
This product launch is part of the company's strategy to expand its value-added protein category dairy product portfolio. The company has witnessed approximately 50% year-on-year growth in demand across its existing high-protein products including High Protein Paneer, Greek Yogurt and Skyr over the past couple of years.
Management Commentary
Dr. K Rathnam, Wholetime Director and Chief Executive Officer, stated that high-protein dairy represents a significant growth opportunity for Milky Mist. He emphasized the company's commitment to driving innovation, expanding its value-added portfolio, and responding to evolving consumer needs for products that combine nutrition and convenience. The company plans to continue investing in product innovation and portfolio expansion to build a stronger, more differentiated value-added dairy business.
Company Background
Milky Mist Dairy Food Limited is described as India's fastest-growing packaged food company with a diversified portfolio spanning paneer, cheese, curd, butter, ghee, yogurt, ice cream and UHT products, along with frozen, ready-to-eat and ready-to-cook foods and chocolates. The company operates under multiple brands including 'Milky Mist', 'SmartChef', 'Capella', 'Briyas' and 'Asal'. As of June 30, 2026, the company offered 22 product categories with 640+ SKUs.
The company has an integrated supply chain with technology-led and automated manufacturing capabilities at its Perundurai facility in Erode, Tamil Nadu. Revenue grew at a CAGR of 31.26% between FY2024 and FY2026, reaching Rs. 3,138.36 crore in FY2026. The company claims to be the largest private packaged paneer brand in India's organized market, the largest private packaged cheese brand in South India, and among the top two private packaged yogurt brands in India.