Collaboration Overview
Milton and Feeding India, operating under the Eternal Foundation, launched a joint CSR initiative that supplied 25,000 steel Milton Bestie tiffin boxes—each featuring an inner plate—to school‑going children. The distribution covered 56 schools located in 18 cities: Delhi NCR, Mumbai, Navi Mumbai, Lucknow, Chennai, Guwahati, Kolkata, Ahmedabad, Bangalore and Hyderabad.
Rationale and Impact
Feeding India observed that many children arrived at partner schools with cracked, stained and unhygienic plastic tiffin boxes, which they identified as a source of daily discomfort and a health risk. By replacing these with durable stainless‑steel containers, the programme aims to enhance hygiene, durability and the overall dignity of the children’s school experience.
Milestones and Timing
The partnership was conceived after Eternal Foundation marked its 18th anniversary, choosing to channel the milestone into a tangible benefit for children. The steel tiffin boxes align with Milton’s product philosophy of durability and hygiene, and the collaboration provided a concrete way to extend that promise to under‑privileged students.
Corporate Statements
Raaj Thakkarr, Senior Vice President of Milton, stated that “Milton is committed to strengthening primary education by supporting government school infrastructure and improving learning outcomes through fellowship models in rural areas, mid‑day meal programmes, and education kits for under‑privileged children. Complementing these efforts, our partnership with Feeding India reflects our commitment to sustainability through responsible management and community well‑being.”
About the Entities
- Milton: A consumer‑goods company focused on primary‑education support, including school‑infrastructure projects, mid‑day meal programmes, and distribution of education kits.
- Feeding India: A not‑for‑profit organization under the Eternal Foundation, dedicated to designing interventions that reduce hunger and malnutrition across India.