Mini Diamonds (India) Limited (MDIL) announced that its wholly owned subsidiary Namra Jewels Private Limited has introduced a special festive offer for Rakshabandhan. The offer provides customers with a flat 15% discount across the store, effective from August 24, 2026, for a duration of one week.
The promotional initiative is aimed at making Namra Jewels' range of lab-grown diamond jewellery more accessible to customers during an important gifting occasion. The company seeks to provide customers with greater choice while combining the appeal of diamond jewellery with affordability. The offer enables customers to explore newer designs and gifting options without significantly increasing their overall spend.
The initiative aligns with Namra Jewels' broader objective of strengthening consumer engagement and increasing awareness around lab-grown diamond jewellery. The brand remains focused on expanding its product offerings, enhancing retail experience, and positioning itself as an accessible destination for contemporary diamond jewellery.
Management Commentary
The management of Mini Diamonds (India) Limited commented that festive occasions such as Rakshabandhan are increasingly becoming important jewellery-gifting moments, particularly as customers look for products that combine emotional value with contemporary design. Lab-grown diamonds, supported by their attractive price points, allow customers to explore a wider variety of designs and make diamond jewellery accessible for more frequent gifting and personal purchases.
Through Namra Jewels, the company's focus is on offering customers a combination of design, quality, affordability, and an engaging retail experience. Initiatives such as the Rakshabandhan offer help introduce more customers to the category, deepen engagement with existing customers, and gradually build Namra as a preferred destination for contemporary lab-grown diamond jewellery.
Company Background
Mini Diamonds (India) Limited is a public limited company listed on BSE Limited, established in 1987. The company operates in diamond import and export business with manufacturing facilities in Mumbai equipped with cutting-edge technology including Sarin Technology, Auto Bruiting Machines, Semi-Automatic Polishing Mills, and Sawing Machines. The facility also serves as a hub for jewellery manufacturing, creating a seamless synergy between diamond processing and jewellery production.
The company excels in manufacturing, marketing, and sales of lab-grown diamond jewellery, catering to both Indian and international markets through B2B and B2C channels.