MINISO FRIENDS Store Opens at VivoCity

MINISO opened Singapore's first MINISO FRIENDS store on April 25 at VivoCity, its top‑level immersive IP‑themed format.
The 450 sqm store features 12 interactive zones, over 3,200 SKUs across collectibles, home, lifestyle, beauty and gifting.
Launch includes collaborations with Monchhichi, Chiikawa, Sanrio, Disney‑Mickey Merlion, Star Wars and MINISO’s own YOYO IP, with first overseas YOYO exhibition from April 18‑May 13.
The YOYO exhibition spans 13 large installations across VivoCity, driving strong visitor traffic and social media sharing during the Labour Day holiday.