Announcement and Milestone

MINISO marked its tenth anniversary in Indonesia with the opening of Southeast Asia’s first SUPER MINISO store on 24 October 2026. The new outlet, located in Pondok Indah Mall 5 (PIM5) in Jakarta, occupies approximately 990 square metres on a single floor and is presented as a “theme‑park style” larger‑format concept that blends retail with immersive IP experiences.

Store Concept and Offerings

The SUPER MINISO format, first launched in China at the end of 2025 and subsequently rolled out across major Chinese cities, made its international debut in Canada on 10 October (year not specified) before arriving in Jakarta. The Jakarta store showcases a curated mix of licensed and proprietary intellectual‑property (IP) collections. Highlights include the Indonesian debut of the Disney × Formula 1® collection, a MINISO Hello Kitty and Friends × The Powerpuff Girls collection, and several items from MINISO’s own YOYO line such as YOYO Baby Angel and YOYO Dreamy Wishes Icon Box. An upgraded rest area provides a comfortable space for families and shoppers, reinforcing the experience‑led positioning of the store.

Historical Growth in Indonesia

Since entering the Indonesian market, MINISO has achieved several first‑of‑its‑kind milestones: a Sanrio‑themed flagship opened in 2023, a 3,000‑square‑metre Jakarta flagship launched in 2024, and the country’s inaugural MINISO FRIENDS store together with a major YOYO exhibition in 2026. Today the brand operates more than 300 stores nationwide and serves over 10 million members, underscoring a robust local footprint and a loyal consumer base.

“Light Up Your Wish” Celebration Programme

Coinciding with the store opening, MINISO ran the “Light Up Your Wish” programme from 24 October to 15 November across its flagship locations. The initiative invited shoppers to collect limited‑edition YOYO wish badges, which unlocked additional surprises, thereby linking the anniversary theme “MINISO LIGHTS UP INDONESIA – Celebrating 10 Years of Fun” with interactive consumer engagement.

Corporate Vision

Founded in 2013, MINISO states its ambition to become the world’s leading IP operation platform, leveraging a dual‑engine model that combines top‑licensed IPs with its own proprietary IPs. Guided by the “Life is for Fun” philosophy, the company emphasizes value‑for‑money, aesthetically appealing products and immersive consumption experiences.

Source Note

The press release was distributed via PRNewswire on 4 November 2026; the disclaimer notes that PTI assumes no editorial responsibility for the content.