MINISO Opens Vietnam's First MINISO FRIENDS Store

MINISO marked 10 years by opening a MINISO FRIENDS store at Van Hanh Mall, Ho Chi Minh City on April 25, 2026.
The store features an IP‑driven layout with roughly 70% of products from licences like Stitch, Winnie the Pooh, Star Wars and Sanrio.
Collaborations feature Sanrio’s SEA‑exclusive Hello Kitty Leopard, Chiikawa Sakura Season and MINISO’s YOYO line, with events and blind‑box exchanges drawing hundreds of fans.
Influential singer Quân A.P attended the opening, and mascot Gift Bear performances engaged visitors, underscoring MINISO’s focus on immersive, IP‑centric retail experiences.