MINISO YOYO IP GMV Milestone
Guangzhou, China – On October 8 2026, MINISO issued a press release announcing that its proprietary artist IP, YOYO, had generated over RMB 1 billion in gross merchandise volume (GMV) as of October 1 2026, representing approximately USD 140 million and covering the first three quarters of the year.
YOYO, first introduced in June 2025, has since been rolled out across 53 countries and regions. In August 2026 alone, the IP delivered more than RMB 200 million in GMV, underscoring rapid consumer uptake.
The brand highlighted YOYO’s cultural reach, noting a custom porcelain‑inspired gown showcased at Paris Fashion Week that blended traditional Jingdezhen ceramic artistry with contemporary design, as well as high‑visibility pop‑up installations at New York’s Grand Central Terminal and other urban activations worldwide.
"YOYO's remarkable trajectory validates MINISO's strategic vision and capabilities as a leading global IP operating platform," said Jack Ye, Founder, Chairman, and CEO of MINISO. He added that the company will continue to empower additional original artist IPs to achieve global scale, fostering cross‑cultural connections and delivering joyful, accessible design to consumers.
About MINISO: Founded in 2013, MINISO is a world‑leading IP‑driven retailer and operation platform offering value‑for‑money, aesthetically‑focused products featuring both licensed and proprietary IP designs. The company operates on a dual‑engine model that combines top licensed IPs with its own creations, guided by the “Life is for Fun” philosophy. For further information, visit https://www.miniso.com/.
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