Miraggio A/W ’26 Collection Launch and Brand Expansion
On 12 September 2026, Miraggio, a fast‑growing Indian accessories brand founded in 2019 by Mohit Jain, announced its Autumn/Winter ’26 collection. The launch is positioned as a defining moment in the brand’s evolution, introducing a stronger design language through distinctive silhouettes, signature hardware, and a refined colour palette centred on black, white and grey.
The collection comprises 132 pieces priced between approximately ₹4,000 and ₹8,000, aimed at delivering globally‑inspired design at an accessible premium level for modern Indian women. Key products highlighted include the Sakura Crossbody Bag priced at ₹5,499 (available in Beige, Ivory and Black), the Kitty Shoulder Bag at ₹4,999 (offered in Black, Silver, Pink, Green and Brown), and the Caitlin Crossbody Bag at ₹4,499 (in Black, Silver, Pink, Green and Brown). Each piece features the new floral‑inspired metal hardware and a refined ring detail that together create a recognisable visual identity.
Design for the A/W ’26 line was led by Ying Ying Yang, a Korea‑based creative director who trained at Parsons School of Design, New York, and previously worked as a leather‑goods designer at Tory Burch. Yang designed every style from scratch, overseeing technical execution from Seoul, and describes her philosophy as “practicality meets play.” She notes that the collection began with the question of “who is the Miraggio girl, and who is she not?” and resulted in the brand’s first pictorial mark built around a collection.
Miraggio’s broader product roadmap includes the April 2026 launch of the Got Your Back backpack collection (36 styles with structured silhouettes, laptop compartments and ergonomic straps) and the July 2026 Made to Move line, which blends fashion with fitness and was introduced alongside the women’s wellness community Sweat Like A Girl.
Retail expansion has accelerated in 2026. The brand opened its first standalone store at VR Mall, Chennai, in May 2026, followed by a second store at Inorbit Mall, Vashi, in August 2026. A third store at Westend Mall, Pune, is slated to open in September 2026, with a target of operating ten or more company‑owned stores by March 2027.
Founder and CEO Mohit Jain states that the A/W ’26 collection is a “statement of intent” to position Miraggio as a design‑led brand that can stand alongside global competitors while remaining relevant to Indian consumers. The collection, together with recent product extensions and store openings, signals Miraggio’s transition from a handbag‑only label to a broader lifestyle ecosystem encompassing handbags, backpacks, duffles and purpose‑led accessories, available across digital platforms and an expanding physical network.