Key Development

Mish Designs Limited has expanded its retail presence by launching the MISH brand in 31 Reliance Trends stores across India. This represents an increase of 10 stores from the 21 stores announced the previous month.

Geographic Expansion

The new stores are located across multiple states:

  • Uttar Pradesh: Mahagun Mall Ghaziabad, Reliance Trends Noida, City Centre Mall Noida
  • Uttarakhand: Reliance Trends Kashipur
  • Rajasthan: GT Central Jaipur
  • Chandigarh: Elante Mall Chandigarh
  • Haryana: BMG Mall Rewari
  • Maharashtra: Seasons Mall Pune, Elpro City Square Mall Pune, Prabhat Square Amravati

Store Details

The press release includes a detailed table of 10 new stores with their specific locations, store codes, and states:

1. Mahagun Mall, Ghaziabad (Store Code: 8123) - Uttar Pradesh

2. Reliance Trends, Kashipur (Store Code: TWPU) - Uttarakhand

3. GT Central, Jaipur (Store Code: 5811) - Rajasthan

4. Elante Mall, Chandigarh (Store Code: 8021) - Chandigarh

5. BMG Mall, Rewari (Store Code: 8038) - Haryana

6. Seasons Mall, Pune (Store Code: 1885) - Maharashtra

7. Elpro City Square Mall, Pune (Store Code: TX18) - Maharashtra

8. Prabhat Square, Amravati (Store Code: TKY1) - Maharashtra

9. Reliance Trends, Noida (Store Code: T61N) - Uttar Pradesh

10. City Centre Mall, Noida (Store Code: TE92) - Uttar Pradesh

Strategic Rationale

The expansion is described as part of Mish Designs Limited's broader vision of building a robust omnichannel presence. The company emphasizes both large-format retail growth and exclusive brand outlet expansion, alongside continued scaling across leading online marketplaces.

Management Commentary

Mr. Kaushal Goenka, Managing Director of Mish Designs Limited, commented that the rapid expansion from 21 to 31 stores within a month indicates strong customer acceptance beyond existing markets. He emphasized that large-format retail through Reliance Trends provides "unmatched reach across metros and Tier 2 cities" and represents a key growth channel for the brand.

Company Background

Mish Designs Limited is a contemporary women's fashion brand specializing in affordable Western and Indo-Western attire. The company has sold over 2.5 lakh products online since FY 2017-18 through platforms including Myntra, Nykaa Fashion, Ajio, Tata Cliq, and Namshi. The company operates a 10,000 sq. ft. manufacturing unit and employs 54 people. The brand portfolio includes "MISH", "CURVES BY MISH" for domestic markets, and "ZOEY" for export to the UAE.

Financial Impact

Financial impact not quantified in the disclosure.