Company Disclosure: MISH Brand Launch in Reliance Trends Stores

Store Launch Details

The MISH brand has been launched across 21 Reliance Trends stores spanning 10 states across North, West, East and Central India. The specific store locations are:

  • Delhi: RRL Trends Dwarka City Center Delhi (Store Code: 4826), TV New Delhi Karol Bagh (FR3A)
  • Punjab: RRL Trends Chawla Mall Jalandhar (8097), RRL Trends Mohali CP67 (TI1T)
  • Haryana: RRL Trends Ambi Mall Gurgaon (8035), RRL Trends Gurgaon Airia Mall (TFH9)
  • Bihar: RRL Trends East Boring Canal Road (TWQI)
  • West Bengal: RRL Trends Medinipur (5934), RRL Trends Avani Riverside Mall (8137), RRL Trends Ideal Regency (8138), RRL Trends City Center Mall, Siliguri (8141), RRL Trends Chowk Kolkata (TX73)
  • Gujarat: RRL Trends Alpha One Ahmedabad (8032)
  • Madhya Pradesh: RRL Trends Century 21 Mall (8074)
  • Maharashtra: RRL Trends Main Street Mall Mumbai (8080), RRL Trends Phoenix Market City (8088), RRL Trends Sangam Complex, Andheri (9626), RRL Trends Capital One Nagpur (TF4C), RRL Trends Mumbai Ghatkopar R (TTL3)
  • Odisha: RRL Trends Bhubaneswar Store (8094)
  • Arunachal Pradesh: RRL Trends Itanagar (5970)

Strategic Rationale and Impact

The launch through Reliance Trends' large-format retail network provides MISH significant visibility across key metros and emerging fashion markets. The development strengthens the strategic rationale behind the Company's investment in I'Design Fashions Private Limited, which alongside the existing DeMoza business, is building a scalable large-format retail platform for women's fashion brands.

This expansion aligns with Mish Designs Limited's broader vision of building a robust omnichannel presence. The brand continues to scale its footprint across leading online marketplaces including Myntra, Nykaa Fashion, Ajio, Tata Cliq, and Namshi.

Management Commentary

Mr. Kaushal Goenka, Managing Director of Mish Designs Limited, commented: "Reliance Trends is one of the strongest large-format retail platforms in the country, and getting MISH onto 21 of their stores in one go is a huge vote of confidence in the brand. The response from customers has been electric right from the start — this is just the beginning for MISH."

Company Background

Mish is a global women's fashion brand specializing in affordable Western and Indo-Western attire. The brand has sold over 2.5 lakh products online since FY 2017-18 and offers over 1,000 designs including dresses, gowns, tops, coords, T-shirts, trousers, and palazzos. The company operates a 10,000 sq. ft. manufacturing unit and employs a team of 54 people.

Mish Designs has physical retail presence including flagship stores at Seasons Mall (Pune), Zora Mall (Raipur), and Phoenix Mall (Indore), in addition to eight existing DeMoza stores that will become part of the transaction.