Mobavenue AI Tech Limited releases MMA India's AI Marketing Maturity Study benchmarking AI adoption across marketing functions.
Study finds 84-88% of AI adopters achieve medium-to-high business impact across key marketing functions based on 60+ marketing leaders.
Full-stack AI adoption ranges between 35% and 57% across four critical marketing pillars including Creative & Content and Measurement.
Company describes itself as a global AI-powered AdTech and consumer growth company with proprietary A3 framework and GMP 360 stack.