Company Disclosure: Brand Identity Update and Product Launch

Mobavenue AI Tech Limited (formerly known as Lucent Industries Limited), an AI-native technology company operating across advertising, marketing and consumer growth, announced a new brand identity and launched the Mobavenue Neural Engine on July 21, 2026.

Company Background

Mobavenue began as a digital marketing agency in 2017 founded by two 17-year-old engineering students, Tejas Rathod and Kunal Kothari. Ishank Joshi later joined as the third founder. The company transitioned from a services model to a product platform and stayed bootstrapped throughout its journey, listing publicly in 2025. Currently, the company has 200+ employees serving more than 150 brands across 10+ markets.

Mobavenue Neural Engine Launch

The centerpiece of the announcement is the Mobavenue Neural Engine, an AI intelligence layer that unifies the advertising lifecycle within a single system. Key capabilities include:

  • Planning: Generates marketing plans from brand objectives, audience insights and market intelligence
  • Execution: Launches campaigns directly from the platform, reducing launch timelines from days to under 59 seconds
  • Creative Intelligence: Generates advertising creatives and recommends placements across Connected TV, OTT, music and youth platforms
  • Conversational Reporting: Allows marketers to ask performance questions in natural language and receive instant insights across impressions, conversions, audiences and channels

The engine is built on Mobavenue's core growth platforms and operates across the company's A³ framework of Awareness, Acquisition and Activation.

Global Brand Unveiling

The new brand identity was showcased in New York's Times Square, following the company's recent expansion into the United States. The event featured Eric Lind, Country Head – United States.

Management Commentary

Ishank Joshi, Founder, MD and CEO: "Every major shift in advertising has been driven by technology... AI is now changing direction by transforming advertising towards intent, intelligence, and impact. The new identity simply catches up with the company we have become."

Tejas Rathod, Founder and CTO: "Marketing teams lose an extraordinary amount of time to fragmented workflows... We built the Neural Engine to close that gap, collapsing the lifecycle into a single intelligence layer."

Kunal Kothari, Founder, Chairman and COO: "We built this company from Mumbai without external capital, and we are now scaling it across markets, including the US, UK and Singapore."

Future Outlook

The company sees the Neural Engine as the foundation of a longer product roadmap where intelligence becomes the defining layer of advertising technology. The new tagline "connecting what's next" reflects the company's focus on connecting businesses to intelligence that drives measurable outcomes.

Company Profile

Mobavenue AI Tech Limited (BSE: INE622Q01027) is a global AI-powered AdTech and consumer growth company headquartered in Mumbai with growing global presence across ASEAN, LATAM, the UK and the USA. The company works with 150+ brands across e-commerce, BFSI, fintech, travel, OTT, gaming, healthcare and retail.