Partnership Details
Monika Alcobev Limited has entered into a strategic partnership with Angostura, a globally recognized producer of bitters and rum portfolios. Under this partnership, Monika Alcobev will spearhead the import, distribution, and marketing of Angostura's portfolio across key Indian markets.
Product Portfolio
The partnership includes distribution of:
- Angostura 5-Year-Old Rum
- Angostura Aromatic Bitters
- Angostura Orange Bitters
Market Rollout Plan
The products will initially be available in Maharashtra and Delhi, followed by a phased expansion into other states. The partnership targets leading bars, restaurants, retail outlets, and hospitality destinations across the country.
Strategic Rationale
The partnership represents Monika Alcobev's strategic push towards expanding premium and globally respected spirits labels within India's evolving alcobev market. The company believes Angostura's legacy, versatility, and strong bartender affinity position it strongly for long-term growth in India.
Management Commentary
Kunal Patel, Managing Director, Monika Alcobev: Noted that Angostura carries heritage, credibility, and enduring relevance within the international spirits community. Observed that Indian consumers are displaying greater curiosity towards authentic brands with provenance and craftsmanship. The partnership aligns with Monika Alcobev's long-term approach towards building premium categories.
Ian Forbes, Chief Executive Officer, Angostura: Stated the partnership represents more than expanding global distribution and is about positioning Angostura as a premium lifestyle brand in India. Significant opportunities exist to work with bartenders, mixologists, retailers and hospitality partners.
Company Background
Monika Alcobev currently represents more than 100 international brands across India and neighboring South Asian markets, with a portfolio spanning tequila, whiskey, gin, rum, wines, and liqueurs. The company achieved a successful SME IPO in July 2025.
Additional Information
The press release is available on the company's website at www.monikaalcobev.com.