Overview

Morgan Stanley indicated that U.S. retail alcohol sales showed modest improvement in the four‑week period ending July 25, with spirits benefiting from heightened on‑premise consumption linked to the FIFA Club World Cup, while beer sales remained subdued, reflecting lower off‑trade activity tracked by NielsenIQ.

Company‑Specific Performance

  • Diageo plc: U.S. spirits sales declined 9.5% year‑over‑year (YoY) in the latest four weeks, marginally weaker than the 12‑week trend of a 9.3% decline. Including beer, total sales fell 7.5%, broadly in line with recent trends, and the company continued to lose market share in both value and volume. Notably, Diageo’s beer business managed a modest gain in volume share despite the overall sales decline.
  • Pernod Ricard SA: U.S. spirits sales fell 7.0% YoY in the latest four weeks, an improvement from the 7.4% decline recorded over the preceding 12 weeks. Volume trends showed improvement versus recent periods, although the company still lost a modest amount of market share.
  • Campari Group: Recorded one of the strongest improvements among the European spirits firms tracked, with U.S. sales down only 1.4% YoY versus a 4.2% decline in the prior 12‑week window. Volume trends improved and market‑share losses were limited during the latest period.
  • Rémy Cointreau SA: U.S. sales fell 3.4% YoY in the latest four weeks, better than the 4.3% decline over the previous 12 weeks. Volume trends strengthened and the company broadly maintained its volume market share.
  • Moët Hennessy: U.S. sales declined 2.1% YoY in the latest four weeks, compared with a 0.6% decline over the prior 12 weeks, indicating a slowdown in momentum. Volume growth slowed and the company ceded a small amount of market share during the period.
  • Anheuser‑Busch InBev SA/NV: U.S. beer sales fell 3.2% YoY in the latest four weeks, improving from a 4.2% decline in the previous 12 weeks. When ready‑to‑drink spirits are included, total sales declined 1.0%, while the brewer gained both value and volume market share in the U.S. beer market.
  • Heineken NV: U.S. beer sales declined 7.6% YoY in the latest four weeks, an improvement from the 8.6% decline recorded over the prior 12 weeks. Despite the better trend, the brewer continued to lose modest market share in the U.S. beer market.

Source Note

The article was generated with AI assistance and reviewed by an editor, as indicated by Reuters’ standard disclaimer.