Morgan Stanley Sees US Spirits Demand Improve

Morgan Stanley Sees US Spirits Demand Improve

Morgan Stanley reported that U.S. retail alcohol sales improved modestly in the four weeks ended July 25, with spirits benefiting from the latter part of the FIFA Club World Cup while beer remained subdued as the tournament’s consumption was skewed toward bars and restaurants rather than the off‑trade channels tracked by NielsenIQ.

Diageo – Diageo’s U.S. spirits sales fell 9.5% year‑over‑year in the latest four‑week period, marginally weaker than the 12‑week trend of a 9.3% decline. Including beer, sales declined 7.5%, broadly in line with the recent trend, and the company continued to lose market share in both value and volume. The report noted that Diageo’s beer business gained modest volume share despite an overall decline in sales.

Pernod Ricard – Pernod Ricard’s U.S. spirits sales declined 7.0% year‑over‑year in the latest four weeks, an improvement from the 12‑week decline of 7.4%. The broker said volume trends improved versus recent periods, although the company continued to lose a modest amount of market share.

Campari – Campari recorded one of the strongest improvements among the European spirits companies tracked, with U.S. sales down 1.4% year‑over‑year versus a 4.2% decline over the previous 12 weeks. Volume trends improved and market‑share losses were limited during the latest four‑week period.

Rémy Cointreau – Rémy Cointreau’s U.S. sales fell 3.4% year‑over‑year in the latest four weeks, improving from a 4.3% decline over the prior 12 weeks. The broker said volume trends strengthened and the company broadly maintained its volume market share.

Moët Hennessy – Moët Hennessy’s U.S. sales declined 2.1% year‑over‑year in the latest four weeks, compared with a 0.6% decline over the previous 12 weeks, indicating weaker momentum. Volume growth slowed and the company ceded a small amount of market share during the period.

Anheuser‑Busch InBev – Anheuser‑Busch InBev’s U.S. beer sales fell 3.2% year‑over‑year in the latest four weeks, improving from a 4.2% decline over the previous 12 weeks. Including ready‑to‑drink spirits, sales declined 1.0%, while the brewer gained value and volume market share in the U.S. beer market.

Heineken – Heineken’s U.S. beer sales declined 7.6% year‑over‑year in the latest four weeks, an improvement from the 12‑week decline of 8.6%. Despite the better sales trend, the report said the brewer continued to lose modest market share in the U.S. beer market.

This article was generated with the support of AI and reviewed by an editor.