Mother’s Recipe Announces Bombay Sandwich Chutney Launch
On 24 September 2026, Mother’s Recipe unveiled its new Bombay Sandwich Chutney, a 200 g spout‑pouch product priced at an MRP of ₹70. The chutney is formulated to capture the fresh, tangy flavour that defines Mumbai’s beloved street‑style Bombay sandwich, enabling consumers to recreate that iconic taste at home.
Campaign and Activation
The product launch is supported by a digital campaign built around the tagline “The Bombay sandwich taste you love,” which showcases the chutney’s role in delivering the familiar sandwich flavour. Complementing the online effort, Mother’s Recipe executed an on‑ground activation across Mumbai, branding select local sandwich stalls with the brand’s umbrellas and supplying them with the new chutney. This street‑level engagement positioned the chutney directly within the environment that inspired it, reinforcing authenticity among the city’s sandwich vendors.
Usage Versatility
While the chutney is positioned as the key flavour component for the classic Bombay sandwich, the communication also demonstrates its broader applicability. It can be paired straight from the pack with toast, wraps, chaats and a variety of everyday snacks, offering consumers a convenient way to add the signature tang to multiple meals.
Executive Comment
Speaking on the launch, Sanjana Desai, Executive Director of Mother’s Recipe, said, “The Bombay sandwich is an emotion that generations of Mumbaikars have grown up with. With our Bombay Sandwich Chutney, we wanted to capture that familiar street‑side flavour and make it easy for consumers to recreate the experience at home while staying true to the taste they know and love.”
Company Background
Mother’s Recipe operates under the ownership of Desai Foods Private Limited and is recognised as a trusted Indian food brand offering pickles, pastes, ready‑to‑cook mixes, chutneys and papads. The brand maintains a presence across modern trade, retail and e‑commerce channels and exports its products to more than 60 countries. Manufacturing facilities are located in Pune, Kolkata and Bharoda, adhering to high‑quality standards to ensure product purity and taste. Further information is available at www.mothersrecipe.com.