Partnership Announcement
On June 24, 2026, Movate, a global Applied AI services firm headquartered in Bengaluru, India, and MelodyArc, an AI‑powered workflow orchestration company based in Plano, Texas, issued a joint press release announcing a strategic partnership. The collaboration integrates MelodyArc’s intelligent orchestration platform with Movate’s Applied AI platform, Mova iO, to automate complex, end‑to‑end customer experience (CX) workflows while preserving human‑in‑the‑loop oversight.
Expected Operational Benefits
The combined solution claims to reduce operational costs by over 40%, cut average handle times by 30‑40%, and lower support escalations by up to 60%. It also promises to accelerate agent onboarding from weeks to days, thereby increasing productivity and delivering more personalized, high‑quality customer interactions.
Scope and Capabilities
MelodyArc’s platform employs AI operators that can execute, reason, and collaborate across systems, while its agentic human‑in‑the‑loop model ensures expert frontline teams intervene where needed. The platform intelligently routes tasks, embeds institutional knowledge, and streamlines escalation workflows, providing enterprises with measurable gains in efficiency, productivity, and customer outcomes.
Statements from Executives
“Enterprise CX is being rearchitected, and the winners will be those who operationalize Applied AI inside live customer workflows, not around them,” said Mandeep Kwatra, Practice Head for CX Transformation at Movate. “Our partnership with MelodyArc brings together intelligent orchestration, deep domain expertise, and a true human‑in‑the‑loop model to deliver an AI‑first CX architecture that meaningfully shifts cost‑to‑serve, productivity, and customer outcomes.”
“AI enables speed and scale, but automated‑only conversations can still lead to subpar service outcomes. MelodyArc makes it possible to bring expert frontline associates into conversations where it counts while gaining the benefits that AI brings,” said Ashley Moser, Co‑founder and Chief Commercial Officer at MelodyArc.
Company Backgrounds
Movate operates with 12,000 employees across 20 global locations, offering AI‑first delivery frameworks and a global network that drives efficiency, reduces costs, and scales CX operations without compromising quality or compliance.
MelodyArc provides an AI‑powered workflow orchestration platform that enables large organizations to combine data, teams, and AI into a unified system, delivering cost reductions and improved outcomes without sacrificing personalization.