Overview
MSC Cruises announced a comprehensive suite of cruise itineraries tailored for Indian travellers, spanning five continents and covering regions such as the Mediterranean, Northern Europe, the Caribbean, Alaska, South America, Southern Africa and Asia. The line emphasises a seamless holiday experience where guests unpack once and enjoy destination discovery, entertainment, dining and relaxation aboard modern ships.
New Ship Introduction
The company highlighted its newest World Class vessel, MSC World Asia, which will commence operations in the Mediterranean in December 2026. The ship will initially run seven‑night itineraries during the winter 2026/27 season, calling at Barcelona, Marseille, Genoa, Civitavecchia (Rome), Messina and Valletta, and will continue with summer 2027 sailings to Barcelona, Marseille, Genoa, Naples, Messina and Valletta. MSC World Asia will feature more than 40 bars, lounges and restaurants, international entertainment, dedicated family facilities, wellness spaces, and seven distinct onboard districts, each with its own atmosphere. The vessel will also house MSC Yacht Club accommodation and a wide range of dining concepts reflecting the brand’s creativity and innovation.
Premium Offering – MSC Yacht Club
For Indian guests seeking an elevated experience, MSC Yacht Club offers a “ship‑within‑a‑ship” concept with private areas, 24‑hour butler and concierge service, and exclusive facilities designed for heightened comfort.
Market Position and Commitment
Headquartered in Geneva, Switzerland, MSC Cruises is a privately‑owned entity and the world’s third‑largest cruise line, holding the market‑leader position in Europe. It operates a fleet of 23 modern ships, delivering cruises across five continents, visiting more than 100 countries and over 250 destinations. The company reaffirmed its sustainability commitment, aiming to reduce environmental impact and achieve net‑zero greenhouse‑gas emissions by 2050.
Executive Commentary
Norbert Stiekema, Executive Director Global Sales, stated that India is an important market for the future of cruising, with travellers increasingly seeking holidays that combine discovery, comfort, choice and value. He noted MSC Cruises’ readiness to meet this demand through its global itinerary portfolio, modern fleet and onboard experiences, and underscored the focus on making cruising more relevant and accessible for Indian travellers while continuously introducing new ships, destinations and experiences.