Date: October 24, 2026

Retail Expansion Update

Nandani Creation Limited, operating under its brand "Jaipur Kurti", announced the opening of its fifth retail store in October 2026 located in Model Town, Ludhiana-Punjab. This marks the brand's second retail outlet in Ludhiana, strengthening its presence in one of Punjab's prominent commercial and retail markets.

Project 50 Strategic Initiative

Project 50 is Nandani Creation Limited's strategic retail expansion programme targeting 50 Jaipur Kurti exclusive brand outlets by March 2027. The initiative aims to strengthen the brand's retail presence, improve consumer accessibility, and complement existing presence across digital marketplaces and other retail channels.

Store Opening Details

The five stores opened in October 2026 are located at:

  • Pacific Mall, Jaipur
  • DT Mega Mall, Gurugram
  • Apsara Road, Jammu
  • Rajouri Garden, Delhi
  • Model Town, Ludhiana, Punjab

The company opened four stores in a single day earlier in October, followed by the fifth store opening in Ludhiana.

Current Retail Presence

Jaipur Kurti has established presence across multiple retail formats:

  • Company-Owned Company-Operated (COCO) stores
  • Franchise-Owned Franchise-Operated (FOFO) stores
  • Shop-in-shop (SIS) formats
  • Departmental stores including Shoppers Stop, Reliance Trends, Avantara, Kalanikethan, Reliance Centro, Fashion Factory, and Lulu Malls

E-commerce Presence

The brand maintains a strong presence across leading e-commerce marketplaces:

  • Myntra
  • AJIO
  • Nykaa
  • Flipkart
  • Tata CLiQ
  • Company's proprietary website: www.jaipurkurti.com
  • Mobile application available on Apple App Store and Google Play Store
  • Quick commerce through Swiggy Instamart

Management Commentary

Mr. Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited, commented: "Project 50 is moving from vision to execution, and every new store represents another step towards building Jaipur Kurti's next phase of growth. Opening four stores in a single day and following that with our fifth store opening in October is an encouraging milestone for the Company. With our second store in Ludhiana, we are further strengthening our presence in Punjab and bringing Jaipur Kurti closer to more consumers. Our objective extends beyond expanding the store count. We are working towards building a stronger, more scalable and integrated Indian women's fashion brand, supported by physical retail, digital channels and robust operating capabilities. As we progress towards our target of 50 exclusive brand outlets by March 2027, our focus remains on disciplined execution, market expansion and building a sustainable foundation for long-term growth."

Operational Focus

The company is focused on creating stronger integration across its exclusive brand outlets, direct-to-consumer (D2C) platform, and online marketplaces. This integrated approach is intended to improve customer reach, strengthen inventory utilization, and support a more efficient operating model as the business scales. The company emphasizes improving inventory management, technology-enabled operations, and channel integration to support the development of a more connected retail and omnichannel business.

Brand Portfolio

Nandani Creation Limited operates under multiple brands:

  • "Jaipur Kurti"
  • "Amaiva- By Jaipur Kurti"
  • "Jaipur Kurti Luxe"
  • "Desi Fusion"

The company is headquartered in Jaipur with sales channels comprising online platforms and offline stores.