Strategic Expansion Initiative

Nandani Creation Limited (NCL), operating under the Jaipur Kurti brand, announced 'Project 50' - a strategic retail expansion program aimed at expanding its retail stores network from 18 stores to 50 stores by March 31, 2027. The initiative represents the next phase of Jaipur Kurti's growth journey, combining retail expansion with investments in technology, AI-led business intelligence, product development, and operational capabilities.

Expansion Plan Details

Under Project 50, the company plans to add 32 net new stores to its existing network, with expansion planned in phases at a targeted pace of approximately 4-6 stores per month. The expansion is designed to create a stronger and more integrated omnichannel platform across Retail, D2C, Marketplaces, and Social Commerce channels.

Key Growth Levers

The initiative focuses on five strategic growth levers:

  • Expand: Increase retail footprint and customer reach
  • Product: Strengthen design, merchandise, and newness with demand-led planning
  • AI, Data & Analytics: Deploy technology, AI, and advanced analytics across demand forecasting, assortment planning, inventory allocation, customer behavior, pricing, replenishment, and store productivity
  • Inventory: Improve allocation, availability, and inventory rotation across channels
  • Scale: Build production, sourcing, people, and supply-chain capacity ahead of growth
  • Profitable Growth & Discipline: Link expansion with store-level economics, productivity, working-capital planning, cash-flow management, and disciplined capital allocation

Operational Infrastructure

The company will strengthen operating infrastructure including production, sourcing, warehouse, technology, merchandise allocation, and store operations. A centralized inventory approach will manage stores, D2C, and marketplaces as one commercial ecosystem. Expansion will be evaluated through parameters including store productivity, like-for-like growth, inventory efficiency, sell-through, customer acquisition and retention, and working-capital efficiency.

Current Presence

The company currently operates:

  • 8 COCO retail stores (3 in Jaipur, 1 in Ahmedabad, 1 in Kota, 1 in Shri Ganganagar, 1 in Lucknow, 1 in Ghaziabad)
  • 8 FOFO retail stores (3 in Delhi, 2 in Gurugram, 1 in Mumbai, 1 in Ajmer, 1 in Ludhiana)
  • 30+ Shoppers Stop Stores
  • 70+ SIS Stores
  • 80+ Reliance Trends Stores
  • 25+ Avantara & Kalanikethan Stores
  • 20+ Reliance Centro Stores
  • 25+ Fashion Factory stores

Online presence includes all major e-commerce platforms (Myntra, Ajio, Nykaa, Flipkart, Tata Cliq), proprietary website (https://www.jaipurkurti.com/), mobile application on App Store and Play Store, and Quick Commerce through Swiggy InstaMart.

Management Commentary

Mr. Anuj Mundhra, Chairman & Managing Director, stated: "Project 50 is a defining step in Jaipur Kurti's growth journey. We are not simply aiming to add stores; we are building the operating engine required to scale the brand. Our focus is to bring retail, D2C and marketplaces together, improve product and inventory productivity, and build the capabilities required for sustainable expansion. As we grow from 18 to 50 stores, disciplined execution and financial control will remain as important as growth itself."

Success Metrics

By March 31, 2027, success will be measured by:

  • Establishment of 50-store retail network
  • Integrated, technology-enabled omnichannel operating model
  • Productive retail network with increased customer reach
  • Improved inventory efficiency
  • Strengthened like-for-like performance
  • Enhanced operating efficiency
  • Maintained financial discipline