Announcement Overview
The National Basketball Association (NBA) and Suditi Sports Apparel Ltd., a long‑time leader in apparel exports, have announced a multiyear expansion of their merchandising collaboration in India. The expanded partnership will see Suditi open the first NBA Store in the country in 2027 – the league’s inaugural physical retail location in India – and will also see Suditi operate the league’s official online store, NBAStore.in, beginning in October 2026.
Store and Online Offering
The upcoming NBA Store will launch in 2027; its exact location will be disclosed later. NBAStore.in will provide Indian fans with a comprehensive selection of officially licensed NBA merchandise, including current and former player jerseys, apparel, headwear, performance and casual footwear, basketballs, and accessories. The product lineup will feature items from major brands such as Nike, New Era, Mitchell & Ness, Wilson and NBA Fanwear by Suditi. In addition to the existing range of t‑shirts, jackets, sweatshirts, pants, headwear and accessories, the partnership will introduce casual shirts and lifestyle footwear.
All items will be available through NBAStore.in, Suditi’s direct‑to‑consumer platform ShopTheArena.com, and a network of select online and in‑person retail channels across India. Suditi currently distributes its products across more than 500 offline points of sale and leading e‑commerce channels.
Statements from Leadership
NBA Head of India Sunny Malik said, “Extending our longstanding relationship with Suditi marks a meaningful step in accelerating the NBA’s retail growth in India. Together, we are making it easier than ever for fans to represent their favorite teams and players through the most comprehensive selection of official NBA merchandise across NBAStore.in and Suditi’s physical and online stores, alongside the historic opening of the first NBA Store in the country next year.”
Suditi co‑founder Tanuj Agarwal added, “Eight years ago, we began working with the NBA to bring officially licensed fanwear to India, and the business has grown significantly since. We are excited to now extend our merchandising partnership by operating NBAStore.in and launching the first NBA Store in India. With an assortment of leading brands offering official NBA merchandise, we are making it easier than ever for fans to connect with the game of basketball.”
NBA Media Presence in India
The 2026‑27 NBA season will be broadcast live in India on Prime Video and NBA League Pass, the league’s premium live‑game subscription service available via the NBA App. Fans can follow NBA India on Facebook (facebook.com/NBAIndia), Instagram (@NBAIndia), style‑focused Instagram (@NBAStyle_in), and X (@NBAIndia), and can download the NBA App for news, scores, stats, schedules, videos and more.
About the NBA
The NBA is a global sports and media organization comprising the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League. It operates in 214 countries and territories, offers content in more than 50 languages, and sells merchandise in over 200 countries. At the start of the 2026‑27 season, NBA rosters featured 125 international players from a record‑tying 43 countries. The NBA’s digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass, and it commands a social media community of more than 2.5 billion likes and followers worldwide.
About Suditi Sports Apparel Ltd.
Suditi Sports Apparel Ltd. manufactures, markets and distributes licensed sports apparel in India. It holds partnerships with leading sports brands, including the NBA and premier international football clubs, and reaches consumers through all major e‑commerce platforms and over 500 offline points of sale.
Media Contact
Jandric Lim, NBA Asia – jlim@nba.com, +63 939 904 6805.
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