Extracted Insight

  • Neeman’s, a homegrown comfort‑first footwear brand founded in 2017, announced \"The Street Collection,\" a new lifestyle sneaker line comprising four styles: Street Heart, Remix Icon, Remix Modish, and Remix Vintage.
  • Each sneaker is priced at INR 4,999 and is positioned to capture Indian street‑culture storytelling, emphasizing nostalgia, personal rituals, and everyday versatility.
  • The collection is available nationwide through Neeman’s 40 exclusive stores, its official website (neemans.com), and the e‑commerce platform Myntra, ensuring pan‑India accessibility.
  • Co‑founder and CEO Taran Chhabra highlighted the inspiration from Indian streets and the desire to create culturally resonant designs rather than borrowing from global streetwear.
  • Co‑founder and COO Amar Preet Singh described the launch as a strategic move to expand occasion coverage, increase wallet share, and strengthen Neeman’s presence in the lifestyle and sneaker segment while maintaining its comfort‑first philosophy.
  • The brand continues its sustainability focus, having previously incorporated natural and recycled materials such as merino wool and recycled PET bottles across its product portfolio.