Netflix Secures Four-Year NFL Deal, Expands Ads

Netflix signed a four-year NFL deal covering an opening‑week international game, Thanksgiving Eve game, end‑season game, and a Christmas Day game.
Netflix will broadcast the NFL Honors awards show before the Super Bowl and aims to attract major advertisers through live sports content.
Netflix expands its ad‑supported tier to 15 new countries, including Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, Netherlands, New Zealand, Norway, and Thailand.
Netflix is testing a personalization tool that tailors advertisements based on viewers’ watching behavior.