New Balance City Series – Inaugural Community Running Event in Delhi

On November 11, 2026, New Balance announced the launch of the New Balance City Series (NBCS) in Delhi, marking the first edition of a first‑of‑its‑kind community running initiative in India. The three‑day experience combined an immersive two‑day Expo with a race day, reflecting the brand’s global "Run Your Way" philosophy.

The event attracted over 4,000 participants who competed in 5K and 10K race formats, accommodating runners of varying experience levels and emphasizing the individuality of each running journey. The Expo served as a pre‑race hub where attendees collected race kits and bibs, explored product display units showcasing New Balance’s latest footwear, engaged with customization zones, and interacted with other brand touchpoints designed to foster discovery and participation.

New Balance positioned the City Series as an extension of its New Balance Run Club (NBRC), which already operates in Mumbai, Delhi, Bengaluru, Pune and Hyderabad, providing regular training sessions and community gatherings. By scaling the NBRC model to a city‑wide celebration, the company aims to deepen community engagement and reinforce running as a long‑term growth pillar in India.

Country Manager Radeshwer Davar emphasized that while running is a personal activity, the City Series creates shared moments that blend individual journeys with community building, underscoring New Balance’s commitment to the Indian market.

Corporate Background

New Balance, headquartered in Boston, MA, operates with the purpose of empowering people through sport and craftsmanship. The company employs approximately 14,000 associates worldwide and reported global sales of $9.2 billion for fiscal year 2025. Its manufacturing footprint includes five athletic footwear factories in New England and one in Flimby, United Kingdom. The MADE U.S. line maintains a domestic value of 70 % or more, though it represents a limited share of U.S. sales.

Contact

For further information, media inquiries can be directed to Ramya Mohandas at ramya@id8mediasolutions.com.

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