Nitika Gujral made her first appearance at the Cannes Film Festival, presenting an 80‑90‑year‑old heirloom saree restored and re‑imagined by master artisans using traditional zardozi and heritage embroidery techniques.
The saree includes thumb imprints of the artisans on the reverse, emphasizing the collective craftsmanship behind the garment.
The designer’s husband and co‑founder, Amit Gujral, accompanied her on the red carpet wearing a classic black sherwani from their label.
During the Cannes week, the brand showcased its Noor collection at the Carlton Hotel’s Los Angeles Fashion Closet, highlighting a blend of Indian heritage craftsmanship with contemporary couture silhouettes for an international audience.
The press release notes that the entire creation process—from restoration to embroidery to final drape—was documented as a living archive of Indian couture.
