Overview

NoBroker, India’s leading proptech unicorn, announced the launch of Zivora, a dedicated at‑home beauty and personal‑care brand, marking its entry into the fast‑growing beauty‑services segment of the home‑services market.

Existing Home‑Services Scale

The platform currently processes nearly 200,000 service requests each month across categories such as home cleaning, painting, air‑conditioner servicing, plumbing, electrical repairs, and appliance services. According to NoBroker, beauty services represent approximately 50 % of total home‑services revenue, driven by higher repeat usage – salon services are typically booked once or twice a month, unlike deep‑cleaning or repair services which occur only a few times a year.

Market Opportunity

Internal insights indicate that fewer than 10 % of apartment households have ever used professional at‑home salon services, suggesting substantial headroom for growth as consumers increasingly value convenience without compromising quality.

Training and Technology

NoBroker has set up dedicated training centres in Bengaluru, where over 200 beauty professionals have already been trained. Zivora’s platform leverages AI‑driven demand forecasting to better predict customer requirements, optimise appointment availability, reduce missed demand, and enhance workforce productivity. The AI system also provides performance insights to service professionals, helping them improve service quality and maximise earnings.

Business Model Philosophy

Unlike competitors that rely on heavily discounted instant‑service models, Zivora will focus on building a sustainable and profitable business. Amit Kumar Agarwal, Co‑founder & CEO, emphasized that NoBroker’s existing trusted customer base of over 40 million registered users and its profitable home‑services operations give it a clear advantage for scaling efficiently while maintaining healthy unit economics.

Brand Positioning and Expansion Plans

Zivora is launched as a stand‑alone brand to create a specialised identity in the beauty and personal‑care category while benefitting from NoBroker’s operational expertise built over the past five to six years in home services. The company plans to expand Zivora across multiple cities in the coming months, further strengthening its presence in India’s evolving home‑services ecosystem.

About NoBroker

NoBroker.com is India’s first proptech unicorn, offering a technology‑driven, brokerage‑free real‑estate platform that integrates home search, packers & movers, home loans, painting and cleaning services, legal services, rent payments, and more. It operates in Bangalore, Mumbai, Pune, Chennai, Hyderabad, and Delhi‑NCR, serving over 40 million consumers and positioning itself as the world’s largest peer‑to‑peer real‑estate platform. The company was founded by Akhil Gupta, Amit Kumar Agarwal, and Saurabh Garg. It has raised $366 million from investors including General Atlantic, Tiger Global, Google, Elevation Capital, Moore Capital, Beenext, and KTB Ventures, with angel investors Vijay Shekhar Sharma and Anand Chandrasekaran.

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