Novus Loyalty Limited disclosed a business update regarding the enhancement of redemption options under Central Bank of India's "Cent Rewardz" loyalty programme. The disclosure is made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, read with Part A of Schedule III thereof.

Nature of the Update

The company has enabled additional redemption options for Cent Rewardz points, expanding the programme's redemption ecosystem with two new redemption partners.

New Redemption Partners and Use Cases

Customers can now redeem their Cent Rewardz points for ticket bookings through:

  • IRCTC (Indian Railway Catering and Tourism Corporation) for railway travel
  • Delhi Metro "Sarthi" App for metro travel

This provides customers with greater flexibility to utilize accumulated loyalty points for railway and metro travel.

Strategic Rationale

The integration with these travel and urban mobility platforms:

  • Extends the redemption ecosystem into high-frequency, everyday-utility categories (transit and travel)
  • Deepens engagement with Central Bank of India's customer base
  • Is expected to improve customer engagement and the overall value proposition of the loyalty programme

Expected Benefits

While specific quantitative benefits were not provided, the company expects:

  • Higher programme engagement
  • Improved points-redemption velocity
  • Stronger long-term stickiness of the Cent Rewardz proposition

Future Roadmap

The company plans to continue onboarding additional redemption partners across travel, mobility, and everyday-spend categories over the course of FY2026-27. This aligns with the company's broader strategy of building a diversified, high-utility redemption network for its banking partners' loyalty programmes.

Financial Impact

Financial impact not quantified in the disclosure. The update represents a business development initiative rather than a direct financial transaction.

Forward-Looking Statements

The document includes a standard disclaimer noting that forward-looking statements regarding expected benefits and future business plans are based on current expectations and assumptions, and actual results could differ materially due to various risks, uncertainties, and factors including changes in regulatory requirements, business conditions, partner arrangements, and market dynamics.