Key Details of Agreement
Parties Involved: Novus Loyalty Limited (Company) and Hero Housing Finance Limited (HHFL)
Execution Date: 4th August, 2026
Agreement Type: Master Services Agreement
Duration: 3-year term
Nature of Services: Novus will act as the Loyalty Technology and Program Design Partner for HHFL, providing comprehensive loyalty and rewards ecosystem services including:
- Loyalty strategy and program design
- Loyalty platform deployment
- Points accrual engine
- Referral program management
- Contest and milestone management
- Gamification features
- Rewards marketplace
- Engagement and nudge engine
- Leaderboards
- Administration portal
- MIS & analytics
Purpose: To drive connector activation, engagement, lead generation, disbursement growth, referrals and retention for HHFL.
Commercial Terms
Revenue Model: Recurring, usage-linked revenue model where consideration grows in proportion to user onboarding and engagement on HHFL's platform over the 3-year term.
Additional Compensation: One-time setup fee payable to the company.
Value Disclosure: Precise aggregate value cannot be fixed at this stage as recurring revenue will increase with HHFL's growth.
Execution Timeline
Deployment scheduled to be completed within 2 weeks from the agreement date.
Geographical Scope
Domestic entity and domestic agreement.
Promoter Interest
No interest of promoter/promoter group/group companies in Hero Housing Finance Limited.